ALU Madhattan

+ SCALE’s director Todd Sines recently directed and shot an 8 min film for the ALU Madhattan event on 3 December at the ALU showroom in Soho. Working with Activaire, Stephanie Goto, Reveal Design Group, DreamAir, NEC and more, + SCALE created a dream sequence featuring 4K footage shot on the RED camera at Lake Minnewaska in upstate New York’s Catskills, as well as a reactive mirror, coded using Quartz Composer which resulted in hundreds of updated Facebook profiles and Instagram photos. Event documentation by Andries Boekelman.