+ SCALE’s director Todd Sines collaborated with ACTIVAIRE’s Lara Wiesenthal, interior designer Stephanie Goto, and the team at ALU Mind: Brittany McAndrew, Abramo Manfrotto and Elena Parise, with photographer Andries Boekelman to create this installation for ALU Madhattan, featuring an experiential reactive video mirror with NEC plasma displays, a dreamlike “nature wall” and a film featuring model Alex Feldman.

Director, Editorial, Color Correction, Visual Effects: Todd Sines
Assistant Camera, Stills Photographer, Gaffer: Andries Boekelman
Title Design + Animation: Todd Sines

+ SCALE offers innovative, creative solutions for film, video, design, interaction and audio. Led by creative director Todd Sines, + SCALE operates as boutique studio collective of artists, directors, designers, animators and photographers. Projects include direction and design for broadcast, film, web, print and environments.