‘My New York’ is a series of love letters to NYC sharing individual stories about the tales, passions and dreams that are woven into the city’s core.

Meet Paloma Brey, the Japanese/Parisian import with a finger on the pulse of New York City’s nightlife. As the community manager at MATTE Projects – one of the city’s rising creative agencies – she has a knack for blending social culture and creativity. Follow a day in the life of Paloma, from lounging about her Brooklyn loft to dancing the night away. Hear how she’s made the city her New York, and check out MATTE Project’s Full Moon fest this weekend.

Producer: Silvia Mella
Editorial + Finish: Todd Sines

+SCALE offers innovative, creative solutions for film, video, design, interaction and audio. Led by creative director Todd Sines, SCALE operates as boutique studio collective of artists, directors, designers, animators and photographers. Projects include direction and design for broadcast, film, web, print and environments.