+ SCALE was approached by frequent collaborators Sub Rosa [AdAge’s Small Agency of 2010] to create materials for an event GE hosted in San Francisco, called Ecomagination. Celebrating its 5 year anniversary, the event showcased various energy technologies from wind power, nuclear recycling, and locomotive logistics management systems. + SCALE created 6 videos in HD, displayed on flat-panel plasmas, HD projectors on walls and a fabricated “cloudstream”.

GE: ARC Prism
ARC, or Advanced Recycling Center, is GE’s solution for the further use of nuclear waste. PRISM, the Power Reactor Innovative Small Module, is a small reactor that takes depleted uranium waste and re-extracts uranium for the creation of new energy pellets from normal radioactive waste.

Producer: Michael Ventura [SubRosa]
Creative director | lead compositor: Todd Sines
3d animators: Lauren Prestifilippo & Jamel Dreyton

+ SCALE offers innovative, creative solutions for film, video, design, interaction and audio. Led by creative director Todd Sines, + SCALE operates as boutique studio collective of artists, directors, designers, animators and photographers. Projects include direction and design for broadcast, film, web, print and environments.