Extending the prior relationship with Activaire, + SCALE proposed a retail kiosk to extend Lacoste branding campaign “life is a beautiful sport”. Taking cues from the brand’s iconic croc, Lacoste’s petît piqué fabric weave, and sport motifs such as tennis, soccer and gold balls, + SCALE designed a series of digital reactive mirrors for Lacoste. Featuring live tracking and keying features, an individual could stand in front of a screen, swipe through the Lacoste color palette, and simultaneously see themselves in scenes of the Lacoste Campaign.

Art and creative direction by Todd Sines.