V 100TH ISSUE

Celebrating 100 issues of V Magazine.

“V Magazine was launched in September 1999 as the younger sibling publication to the limited-edition quarterly Visionaire. If Visionaire is a couture book, V is ready-to-wear. V is large-format and visually-driven, international in scope and collaborative in spirit. V is a magazine about fashion with a capital F and all the things that go with it: art, music, film, architecture…you name it. Before V was put into print, we thought of it this way: Imagine a wall of forty-four televisions, each tuned to a different station. Today you would need a wall of 250 televisions, but it’s still a good way to think of the insane and unpredictable mix of people, places, and things that V celebrates in its pages. V is a place where uptown meets downtown, celebrities mingle with total unknowns, high art converses with underground culture. Chic, wacky, fun, fabulous…in a letter: V.”

Produced and directed by + SCALE

+SCALE offers innovative, creative solutions for film, video, design, interaction and audio. Led by creative director Todd Sines, SCALE operates as boutique studio collective of artists, directors, designers, animators and photographers. Projects include direction and design for broadcast, film, web, print and environments.